Ideals of feminine beauty have never been static, instead they have evolved and changed as cultures and fashions have changed. What features or details are considered ideal and the most desirable in a women have always varied from one country, culture, and era to the next.
It is this variability that shows beauty ideals to be more about the fashions and preferences of a socalised majority than about an unshakable truth. As the mainstream media expands however, a more uniform standard of beauty is likely to be imposed across the globe.